> For the complete documentation index, see [llms.txt](https://docs.teller.org/teller-v2/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.teller.org/teller-v2/protocol/market-owners.md).

# Market Owners

![](/files/T3fgQuldGRUKTUPkXttL)

Builders, companies, and entrepreneurs have the ability to create their own data-driven lending markets through the Teller protocol. The Market Owner (MO) establishes the governing parameters for their market, such as payment cycles and default periods.

Launching a market as an MO is only one function call on the Teller V2 protocol. No solidity experience needed!

In addition, MOs are expected to create their own web app for their borrowers. Again, no solidity experience is needed, as integrations will connect the Teller V2 protocol smart contracts to your web3 dapp.


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