# Market Owners ![](/files/T3fgQuldGRUKTUPkXttL) Builders, companies, and entrepreneurs have the ability to create their own data-driven lending markets through the Teller protocol. The Market Owner (MO) establishes the governing parameters for their market, such as payment cycles and default periods. Launching a market as an MO is only one function call on the Teller V2 protocol. No solidity experience needed! In addition, MOs are expected to create their own web app for their borrowers. Again, no solidity experience is needed, as integrations will connect the Teller V2 protocol smart contracts to your web3 dapp. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.teller.org/teller-v2/protocol/market-owners.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.